L&M Blog

Zoom, Adobe, Teams, Go-to, Ring, FaceTime, all extremely valuable tools, have become indispensable for our work productivity on a daily basis in the age of COVID-19.  Almost immediately after the lockdown was instituted in early 2020, these platforms became the new way we worked, socialized, celebrated holidays, and observed life’s milestone events.  This article will discuss alternative virtual learning environments that will allow you to effectively implement your peer-to-peer education initiatives even as COVID-19 has recently spiked to alarming levels worldwide.  The hard truth is that virtual communications will remain vital for the foreseeable future.

Our reluctance to travel on airplanes out of state or out of the country, coupled with our concern about sleeping in hotel rooms and meeting in large groups has effectively eliminated face-to-face interactions.  In other words, Virtual meetings and events will continue to be the main form of peer-to-peer communications as we move through 2021. As a result, you must ensure that you are offering a virtual learning experience that is creative and compelling that will attract and engage your target audiences and motivate your speakers to deliver the best presentations possible.

Get Your Virtual Events off “The Grid”

Consider planning your programs throughout the day, not just at a typical dinner hour. No longer are HCPs interested in coming home from the office, clinic or hospital only to go straight to a computer or tablet to watch another interaction on screen. Like most of us, HCPs suffer “Zoom-fatigue”.  Offering alternative formats will give them a very compelling reason to join you online.

Creative formats can include:

• 3-D Virtual Studio Broadcasts
• Virtual Studio Archived Programs
• Clinical Connections/Expert Encounter 1:1
• On Demand Expert Encounters
• Highly interactive Hub and Spoke Programs
• Bureaucast multi-office Programs

L&M Healthcare Communications is at the forefront of the industry in offering virtual programs like the ones listed above that accommodate HCPs when, where and how they want to engage. Our Peer-to-Peer formats range from the elegant and visually spectacular to the basic and just-in-time. We have successfully helped our clients pivot to the virtual world with stellar engagement results from the very earliest moments of the COVID-19 environment. As we enter 2021 let’s make sure every single interaction is meaningful and drives the awareness your brand deserves in a format your audience will appreciate.

Thanks for reading.

Adam Margolis, CEO, L&M Healthcare Communications