L&M Blog

I entered “Zoom fatigue” into Google to see what’s been written about it.   Turns out, lots.  In fact, Google delivered twenty-nine results, pages worth of peer-reviewed studies, scholarly articles, newspaper features and videos on the topic. 

Fortunately, you don’t need to read all these articles to understand Zoom fatigue.   Just think about your own relationship with video conferencing and how you feel about it now vs. a year ago.  If you are like most folks who spend hours each week video conferencing, you get the point that Zoom fatigue is a legitimate syndrome and not some made up catch phrase.

Most of us have accepted the current reality that our most common everyday experiences are now on-line, remote events.  Think client meetings, Ad boards, conferences, work status meetings, capabilities presentations, sales meetings,  happy hour with friends, checking in with Mom.  Is it any wonder that so much has been written to describe this very prevalent problem?

So what is the alternative?  Are we stuck in these meetings for another year in the same tedious grid or are there dynamic alternatives?

While ZOOM-style meetings definitely have their place, and this article does not intend to dismiss ZOOM or similar VC platforms entirely, we should all be aware that not all meeting types default successfully or effectively to a grid-style meeting platform. 

You might consider a 3-D Virtual platform that offers templated virtual meeting environments that are designed to match the meeting objectives.  For example, for a promotional or educational speaker program, a virtual environment that places a single speaker or multiple remote speakers directly behind a desk, a lectern, or on a dais with other remote speakers and a moderator would add tremendous production value to your event.  The speakers can be anywhere in the world.  Just put them in front of a webcam and they are now part of the set.   Add a few panels behind the desk or to the side to show slides, streaming video, charts and graphs.  Add some branding, polling, white boards, some windows, a city skyline on a sunny day.   Your design options are only limited by your imagination.

How about a virtual National Sales Meeting or POA.  You can choose a virtual meeting hall, or maybe a college lecture hall environment.  If you can’t bring your reps in to HQ for training, let’s gather them into a 3-D virtual training center so they are engaged, well-trained and ready for the new drug launch.

These 3-D meeting environments exist now and are ready to service your needs for whatever virtual events you have planned in 2021 and beyond.  Your meeting attendees will be more engaged, more productive and you will have their attention longer. 

L&M Healthcare Communications can easily demonstrate its 3-D Virtual Studio and recommend how to incorporate the right space into your meetings plan.  Let us know when you are ready to see the 3-D Virtual Studio for yourself and re-energize your virtual meetings.  

Now get some rest!  You have five Zoom meetings tomorrow.

Thanks for reading!

Adam Margolis, CEO